Selling Two Digital Marketing Platforms to Cars.com | Joe Chura
Today we have a special guest and good friend of Exitwise, Joe Chura.
Joe has had an incredible entrepreneurial journey starting on the Ford Motor Company assembly line to founding two automotive digital marketing platforms, which he sold to cars.com in 2018 for a walk off home run outcome. Joe is an exceptional leader, marketer and lifelong learner who has taken on many different challenges well beyond the businesses he's most widely known for.
I hope you enjoy my conversation with Joe Chura.
Joe has had an incredible entrepreneurial journey starting on the Ford Motor Company assembly line to founding two automotive digital marketing platforms, which he sold to cars.com in 2018 for a walk off home run outcome. Joe is an exceptional leader, marketer and lifelong learner who has taken on many different challenges well beyond the businesses he's most widely known for.
He's recently run a marathon, hosts an incredible podcast called, Not Almost There, and he recently launched a new non-alcoholic brewery Go Brewing in Illinois.
A few highlights:
(10:35) ... Working at an auto dealership during the day, and building a digital marketing company at night
(36:34) ... September 28, 2017 - a Wedding Anniversary, and a fateful phone call from Cars.com
(45:50) ... October 31, 2017 - Halloween, and the most important text of his professional life
(1:07:42) ... what success means to Joe, and what surprised him most after the sale of his business.
(1:11:18) ... the launch of Go Brewing
(1:11:18) ... the launch of Go Brewing
I hope you enjoy my conversation with Joe Chura.
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This episode is brought to you by Exitwise: https://www.exitwise.com
Exitwise helps business owners create the exits they deserve by assembling the best teams of industry specific, M&A experts, who will help maximize the sale of each business.
How Does It Work:
1. Schedule A Call: Schedule a call with one of our M&A Advisors and we'll walk you through the entire process of selling your business, from market valuations to M&A expert fees and from due diligence to the signing of your purchase agreement. We're here to answer any questions you may have.
This episode is brought to you by Exitwise: https://www.exitwise.com
Exitwise helps business owners create the exits they deserve by assembling the best teams of industry specific, M&A experts, who will help maximize the sale of each business.
How Does It Work:
1. Schedule A Call: Schedule a call with one of our M&A Advisors and we'll walk you through the entire process of selling your business, from market valuations to M&A expert fees and from due diligence to the signing of your purchase agreement. We're here to answer any questions you may have.
On this call, we'll want to learn about the history of the business, your financial performance, your management team and listen to your thoughts and requirements for selling the business so we can make sure to find the best M&A experts to help maximize your exit.
2. Review Top Experts: Once we've had a chance to process all your business information, we'll share with you, our top choices for investment bankers, M&A attorneys, and tax accountants to help maximize the sale of your business.
2. Review Top Experts: Once we've had a chance to process all your business information, we'll share with you, our top choices for investment bankers, M&A attorneys, and tax accountants to help maximize the sale of your business.
We’ll present each M&A expert’s transaction history, estimated valuation range for your business and their fee structures. Then we’ll talk through the pros and cons of each choice to help you prioritize and make the best decisions.
3. Negotiate & Hire: Finally, when we've narrowed it down to your top choices, we'll negotiate your engagement letter with each M&A expert to make sure fees and terms are fair for everyone. We know what to look for and we know how to keep everyone incentivized for your optimal outcome.
Once your M&A experts have been selected and you’re ready to move forward, we’ll collect signatures and get everyone to work.
