Exitwise Productions

Shannon Wilburn started Just Between Friends in her living room, a marketplace for families to buy and sell gently used children's clothes, toys, and baby gear. Over 20 years, she grew it into a nationwide franchise spanning 33 states and doing $60 million in system-wide sales. When her largest franchisee came to her and said "if you ever think about selling, I might want to buy this," Shannon had a decision to make.

In this episode, Shannon talks about choosing buyer fit over the highest price and what it meant to protect the legacy of a franchise she'd built for two decades. She shares the emotional reality of letting go, how she leaned on an advisory board of franchise industry heavyweights to navigate the deal, and what the transition looked like on the other side as she stayed on as a board member while watching her company continue to thrive under new leadership.

Shannon also dives into what's changing in franchising right now, from the rise of platform companies bolting on brands to how AI is reshaping the landscape for emerging franchise businesses. Today, Shannon is paying it forward as an Exited Founder with Exitwise, advising fellow founders through M&A transactions and bringing 20 years of franchise industry relationships to every deal. If you're a franchise owner thinking about selling your business, this one's for you.

Learn more about Shannon: https://exitwise.com/founders/shannon-wilburn
Thinking about selling your business? Visit https://exitwise.com